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Services Marketing (McGraw-Hill International Editions)

by Valarie A. Zeithaml, Mary Jo Bitner

ISBN 13: 9780071169943

Format: Paperback (656 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: Jan 2000
Other Format: Paperback

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Services Marketing (The McGraw-Hill Series in Marketing)

by Valarie A. Zeithaml, Mary Jo Bitner

ISBN 13: 9780071148818

Format: Paperback (608 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 May 1996
Other Format: Paperback

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Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

ISBN 13: 9780071263931

Format: Paperback (768 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 Jul 2008
Other Format: Paperback

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Services Marketing: Integrating Customer Focus Across the Firm

by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

ISBN 13: 9780077169312

Format: Paperback (600 pages)
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 01 Apr 2016

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Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner

ISBN 13: 9780071199148

Format: Paperback (624 pages)
Publisher: McGraw Hill Higher Education
Published: 01 Aug 2002
Other Format: Paperback

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